Mobile devices and social media has changed shopping forever. On Facebook What is hot and sell text, tweet after. You can shoot and send photos of the fabulous discovery. You can tell your friends crowd - not. You can shop around on your phone.
And, if you do not get that you feel you should service, you can complain loudly, like, as long as you want in cyberspace.
Continue to reach new levels of online shopping, especially for customers expect to find trading today, known as Cyber Monday. More than half of the people in the jobs - nearly 76 million - Internet shopping online is expected, according to the National Retail Federation.
Even if you intend to shop, you can use social media.
"This is the season of sharing, said:" Jennifer Cherry, Marx Ryan, senior vice president of the public relations firm. "The power of shopping is now in the palm of your hand."
In the past few years, retailers have turned to social media to connect and attract customers, Cherry, who wrote the Michigan Retail Association social media trends. This year, she added, many retailers are service tied to its own sales activities, as well as their customers, while useful for consumers to use their social media tools - including text messages, Twitter, Facebook and Foursquare, Instagram's The Pinterest website - promotions and giveaways.
The experts pointed out that the five ways you can use social media tools:
1. Scoop on transactions and products. Give you more information than ever before - sometimes before other people online. Shoppers sent. Either of the following people, such as the free shopping news writer Georgea Kovanis @ georgeakovanis find a great deal or report to your friends if there are any red cashmere sweater, a closely held secret social media to stay in the stock market. More importantly, retailers are using these platforms to publish special offers, and even their own layaway and return policies. To know that the toy is hot - or safety? Google, to see how others say.
2. Share their experiences. Now, you can put your entire network of friends - wherever they may be - with you in.
Many people now share the shopping experience, in fact, through social media. Want to know if you try on that dress looks good? Take a picture and text, or post your questions on Facebook. You need sympathy mall a painful day? Or vent trek from the parking lot? Or complain, oh so rude clerk?
No matter where you are, you and your friends to buy.
3. Buy the right gift, every time. If you are looking for something specific, it requires people to use social media to locate on Twitter or Facebook. To shop, relative, can also be from other people's ideas and suggestions. You can return the favor to share with others what you know, too. Favorite things on Pinterest website or eliminated Wish List can help you get just the right gift. If you do not know, say, the right color, just snap photos, and find a way to subtly asked. In this way, you do not have to wait until the opening of a gift, to know whether this is the right thing to do.
4. Get exclusive promotions and giveaways. In order to attract consumers to their social networks, such as like the page on Facebook or check in Foursquare exclusive promotions and giveaways.
Accelerate the loan, say for example, is expected to give up to up to $ 100,000 for people who like to fill in a form on Facebook.
Creating and mailing gap Postagram Facebook application access user-defined postcards. The most favorite holiday of the human foot Gap project, its Pinterest hope, through the list of applications on Gap's Facebook page will be entered to win clearance gift cards. The company also sends the information directly to customers via SMS, Facebook and Twitter.
5. We look forward to better customer service - and faster response. These days, everyone has their own opinion - and a lot of people have expressed their social media. Therefore, retailers are trying to take advantage of social media, not only in order to sell to you, but to interact. In some cases, it may be more easy to connect a company on Twitter than call or wait for the secretary.
"It is gratifying," Cherry said, "If you need something, someone to help you."
More Details: how to use social media tools
- Twitter's real-time interaction ideal choice. # Labels (such as # Cyber Monday), companies (such as Wal-Mart @ @ @ target BestBuy_Deals, other), and shopping expert (Free Press writer Georgea Kovanis). Other companies, such as TinyMassive will tell where I can find the best price, if your tweets.
- Facebook: from retailers access to a network of information and exchange of information with your loved ones and friends. The majority of the retailer's Facebook page can be found in Facebook search. You can click on the page "like" to get updates from a retailer in your news feed.
- Quartet: location-based advertising endorsements, and tell you that your friends have been to the shop. Some retailers offer discounts and special offers, if you "check in" position. The transaction requirements vary. Some rely on you first check how many times you check or your friends have a lot of check-in.
- Instagram Apple or Android application: suitable to see photos of the products. You can send photos to others to see if they are interested in the project. By searching for their name, you can find retailers Instagram, you can find Product Search # tags, such as sweaters, # shopping, holidayshopping, even # cybermonday theme.
- Pinterest: can help you create a list of favorite things or items you want by browsing other people how to think as a gift. The platform also introduced a feature that allows you to create a private vacation of the needle plate, so you have some control over who can see your list. Learn how to set up a.
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