Small Business Online Coach (SBOC) (http://www.smallbusinessonlinecoach.com) is announcing publicly today how one can optimize their LinkedIN Profile Page to get more traffic from LinkedIN search functions.
Matthew Hunt, the "head coach" of SBOC, was asked recently about the social media marketing service. "Since we offer social media marketing services, we consult with online businesses frequently to help increase their website traffic. We focus a lot of our attention on LinkedIN marketing, as we've found it an amazing place for business professionals to network".
Mr. Hunt was asked about LinkedIN marketing. "Social media is a very large community of online users. Statistics don't lie, 200 million users or 20 percent of adults that use the Internet use LinkedIn. This is a lot of people that make use of LinkedIN, which is why social media marketing is such a needed service, it is a way to get targeted traffic to a website".
"Since social media websites is one of the largest areas online where people spend their time, it makes sense that it will also be where these users get news, entertainment and products. Promoting a url or a website that is shared among friends and contacts all help to increase website traffic to promote the online business," Mr. Hunt added.
Another question was posed about the LinkedIn optimization. Mr. Hunt replied, "One of the great aspects of LinkedIn optimization is it is very simple. Up until 2001, Google had a very easy way to get a website indexed, keywords were in articles or brief summaries and Google crawled the Internet, found it, and the site ranked higher. Since 2001, Google has changed their algorithms so that it makes optimization for regular websites more challenging since it has changed the rules so much over the years. However, with LinkedIn optimization, it is still quite simple and very much like it was in 2001 for Google to index the site with simple keyword usage. This makes it a great tool for higher Google rankings and more website traffic".
SBOC has answered the call of local search marketing services for small businesses. This helps give more exposure to small local businesses when users search Google. "Yes, this area has grown leaps and bounds and continues to do so. Many people use Google and look for local businesses. For instance, a user might type in "hardware stores in a particular zip code" and Google will display results that are closest to the zip code. Local search marketing is where we see a lot of demand at SBOC. This has helped us aggressively grow as a company", said Mr. Hunt.
About Small Business Online Coach
Small Business Online Coach was founded in 2010 and specializes in Internet marketing consulting for small businesses and Internet marketing services. When the company opened, it had no clients and quickly gained more than 100 clients in approximately one year.
Wednesday, October 31, 2012
SEOMiracle.com Partners With CDCGamingReports.com To Promote Casino Industry News Portal
Casino industry has made a major progress all around the world. Las Vegas is one of the places on Earth where this industry dominates. For every serious gambler who has had at least one jackpot in his gambling career, being up to date with the latest casino industry news is crucial. It helps one to become familiar with the rules of new games and find out all about top gambling tournaments and chances of winning a lot of money.
For these reasons, a group of retired gambling experts decided to create a website CDCGamingReports.com which provides useful information on the latest promotions and opportunities in the casino industry in form of a news and reports that can be downloaded from the website or sent to a client’s email address.
SEOMiracle.com is one of the leading SEO companies in the United States that offer full marketing and SEO services.
This is the first time that SEOMiracle.com and CDCGamingReports.com work together. Few weeks back, the leaders from CDC decided that they need to increase their online visibility even more and let more people know about their casino industry newsroom. That was the time when they decided to hire SEOMiracle.com, the proven experts on marketing and SEO.
One of them recently said, “First off, I am delighted that we managed to connect with SEOMiracle.com. They have had a lot of success at what we are trying to accomplish so we have no doubts that the group of professionals from SEOMiracle.com will do great this time as well. About the product; there are number of casinos just in Las Vegas, which is the capital of all gambling cities and there are many professionals who come here to fight other players for a significant amount of money. Now, all of those professionals have one thing in common which is; they all try to be up to date with the latest games and casino industry news which help them develop their strategies and study all new game rules. We have a dedicated team of experts who spend hours and hours gathering valuable casino industry news and distributing to all people who show interest in some of the casino games in the market as well as upcoming games.”
From CDCGamingReports.com stated that their goal is to reach more people who prefer spending time in casino and they are here to make it easy for them to update their current gaming knowledge.
If you would like to update your gaming knowledge, read the top casino industry news by visit http://cdcgamingreports.com/ or if you have any questions feel free to call their phone number at 440-973-4225.
For these reasons, a group of retired gambling experts decided to create a website CDCGamingReports.com which provides useful information on the latest promotions and opportunities in the casino industry in form of a news and reports that can be downloaded from the website or sent to a client’s email address.
SEOMiracle.com is one of the leading SEO companies in the United States that offer full marketing and SEO services.
This is the first time that SEOMiracle.com and CDCGamingReports.com work together. Few weeks back, the leaders from CDC decided that they need to increase their online visibility even more and let more people know about their casino industry newsroom. That was the time when they decided to hire SEOMiracle.com, the proven experts on marketing and SEO.
One of them recently said, “First off, I am delighted that we managed to connect with SEOMiracle.com. They have had a lot of success at what we are trying to accomplish so we have no doubts that the group of professionals from SEOMiracle.com will do great this time as well. About the product; there are number of casinos just in Las Vegas, which is the capital of all gambling cities and there are many professionals who come here to fight other players for a significant amount of money. Now, all of those professionals have one thing in common which is; they all try to be up to date with the latest games and casino industry news which help them develop their strategies and study all new game rules. We have a dedicated team of experts who spend hours and hours gathering valuable casino industry news and distributing to all people who show interest in some of the casino games in the market as well as upcoming games.”
From CDCGamingReports.com stated that their goal is to reach more people who prefer spending time in casino and they are here to make it easy for them to update their current gaming knowledge.
If you would like to update your gaming knowledge, read the top casino industry news by visit http://cdcgamingreports.com/ or if you have any questions feel free to call their phone number at 440-973-4225.
Hurricane Sandy Leaves Millions without Power; Use Power Inverter to be Ready for the Next Big Storm
In the wake of Hurricane Sandy millions of people will be without power. In an emergency like this, there are some important items to have on hand. The folks at AIMS Power and Theinverterstore.com specialize in emergency backup power solutions.
Bruce De Jong, President of AIMS Power offers a short list of must have items to keep people safe and comfortable during an extended power outage.
Hurricane Survival Items:
Water
Non-perishable food
Battery powered radio
Dry clothes and blankets
First aid kit
Power inverter
Deep cycle batteries
Cables to connect the battery to your vehicle
In the last two years, there have been two major storms that have hit the most populated areas of the United States. Millions of people have been caught unprepared. Their homes have been damaged because their sump pump had no power. Families were left without food, communication and lighting. There are lessons to be learned about emergency preparedness. De Jong offers some sound advice about emergency preparedness “If you think you might need it, you better make sure you have it before the outage. A couple of hours spent preparing will make families safer and more comfortable in a weather related outage.”
In an emergency, you never know what you will need. Of course the main thing that most people go without is power. During an extended weather related power outage, vehicles can be used for power. People can use a power inverter connected to your vehicle to run appliances during an extended outage.
People can use an inverter charger to power a sump pump. An inverter charger is a great way for a homeowner to be prepared for any power outage. These units work automatically and are easy to install and maintain.
About Theinverterstore.com
Theinverterstore.com has been in business since 2006 and is located in Reno, NV. The Inverter store’s online marketplace offers a complete line of dc to ac power inverters, inverter chargers, low frequency solar inverter chargers, solar panels, Kaco grid tie inverters, and MPPT solar charge controllers. The Inverter Store’s professional staff can help consumers decide how much backup power they will need. Also they can help customers design their own system. The Inverter Store offers both modified sine wave inverters and pure sine wave inverters, in 12 volts, 24 volts and, 48 volts. Visit the store online at http://www.theinverterstore.com.
Bruce De Jong, President of AIMS Power offers a short list of must have items to keep people safe and comfortable during an extended power outage.
Hurricane Survival Items:
Water
Non-perishable food
Battery powered radio
Dry clothes and blankets
First aid kit
Power inverter
Deep cycle batteries
Cables to connect the battery to your vehicle
In the last two years, there have been two major storms that have hit the most populated areas of the United States. Millions of people have been caught unprepared. Their homes have been damaged because their sump pump had no power. Families were left without food, communication and lighting. There are lessons to be learned about emergency preparedness. De Jong offers some sound advice about emergency preparedness “If you think you might need it, you better make sure you have it before the outage. A couple of hours spent preparing will make families safer and more comfortable in a weather related outage.”
In an emergency, you never know what you will need. Of course the main thing that most people go without is power. During an extended weather related power outage, vehicles can be used for power. People can use a power inverter connected to your vehicle to run appliances during an extended outage.
People can use an inverter charger to power a sump pump. An inverter charger is a great way for a homeowner to be prepared for any power outage. These units work automatically and are easy to install and maintain.
About Theinverterstore.com
Theinverterstore.com has been in business since 2006 and is located in Reno, NV. The Inverter store’s online marketplace offers a complete line of dc to ac power inverters, inverter chargers, low frequency solar inverter chargers, solar panels, Kaco grid tie inverters, and MPPT solar charge controllers. The Inverter Store’s professional staff can help consumers decide how much backup power they will need. Also they can help customers design their own system. The Inverter Store offers both modified sine wave inverters and pure sine wave inverters, in 12 volts, 24 volts and, 48 volts. Visit the store online at http://www.theinverterstore.com.
Monday, October 29, 2012
Objectiveli app announces Facebook integration, sharing goals with friends
Objectiveli manages goals and objectives, is the first app of its kind to integrate with Facebook, giving members the opportunity to use the world’s largest social network to connect with friends and use them as cheerleaders in their roads to fulfilling goals and objectives.
Facebook announced a milestone at the beginning of the month: 1 billion users and counting. According to ZDNet, Facebook users spend more than 10.5 billion minutes daily on the social platform, adding photos, connecting with friends, sharing news--and now, reaching their goals.
Objectiveli, the goal setting platform which allows users to set goals and objectives in order to achieve success now completely integrates with Facebook. Objectiveli members can share goals with friends on their Facebook walls, allowing those friends to support their goals and encourage continued success.
Users can log into Objectiveli with their Facebook accounts, and can easily set goals and S.M.A.R.T. objectives through the app. Goals can then be posted to Facebook with the click of a button, and friends can be invited to become goal observers. Any updates to those goals will be visible through both Objectiveli and Facebook. Facebook friends can interact through both Facebook and Objectiveli.
Objectiveli’s founder Ritu Raj said the social media integration is an exciting feature to both current and new members. “People are much more successful in reaching their goals when they involve their friends,” Raj said. “It is important to have cheerleaders, those who can encourage you to keep going even when things are hard.”
Click here to start using Objectiveli with your Facebook login.
Objectiveli is an online application that allows individuals to easily manage goals and objectives. Objectiveli was founded in 2012 by Ritu Raj. Raj is also the founder of OrchestratorMail, an email-based platform for coordination, Avasta, a cloud computing company, and Wag Hotels, the largest chain of dog hotels. Additional information can be found on Objectiveli’s website: http://www.objectiveli.com.
Facebook announced a milestone at the beginning of the month: 1 billion users and counting. According to ZDNet, Facebook users spend more than 10.5 billion minutes daily on the social platform, adding photos, connecting with friends, sharing news--and now, reaching their goals.
Objectiveli, the goal setting platform which allows users to set goals and objectives in order to achieve success now completely integrates with Facebook. Objectiveli members can share goals with friends on their Facebook walls, allowing those friends to support their goals and encourage continued success.
Users can log into Objectiveli with their Facebook accounts, and can easily set goals and S.M.A.R.T. objectives through the app. Goals can then be posted to Facebook with the click of a button, and friends can be invited to become goal observers. Any updates to those goals will be visible through both Objectiveli and Facebook. Facebook friends can interact through both Facebook and Objectiveli.
Objectiveli’s founder Ritu Raj said the social media integration is an exciting feature to both current and new members. “People are much more successful in reaching their goals when they involve their friends,” Raj said. “It is important to have cheerleaders, those who can encourage you to keep going even when things are hard.”
Click here to start using Objectiveli with your Facebook login.
Objectiveli is an online application that allows individuals to easily manage goals and objectives. Objectiveli was founded in 2012 by Ritu Raj. Raj is also the founder of OrchestratorMail, an email-based platform for coordination, Avasta, a cloud computing company, and Wag Hotels, the largest chain of dog hotels. Additional information can be found on Objectiveli’s website: http://www.objectiveli.com.
SEO Company, RevBuilders Marketing Wins New Pest Control Client
After a broad and intensive, nationwide search for an online marketing and SEO company who could take his business to the next level, Vic Palermo, Owner of Ultra Safe Pest Management, Inc. selected RevBuilders Marketing to be the marketing provider for his company.
The selection came after an exhaustive broad search from which Palermo compiled a list of ten companies to contact for information about the services provided and for quotes. From there, Palermo narrowed it down to two finalists, requesting a detailed proposal from each before making his final selection. “It was a thorough vetting process,” Palermo claims. “In the end, I chose to go with RevBuilders because of the depth of their knowledge about SEO and web design.”
Scot Small, President and CEO of RevBuilders Marketing, accedes to that claim. “Vic really knows how to sort through a bunch of options and still make the best decision. We’re looking forward to helping him with his new website and helping him to dominate his market area.”
RevBuilders Marketing will be providing a new website to the pest control company, as well as copywriting, SEO, and PPC management services. “A lot of companies specialize in a very specific niche,” Small says. “Which is fine, except that they often advertise that one thing as a silver bullet, and there is no silver bullet. We offer a more integrated solution: For us, it’s about doing what it takes to market our clients successfully.”
About Ultra Safe Pest Management
Located in Canton, Mass., Ultra Safe Pest Management is an all-inclusive pest management company, offering solutions for everything from termites, ants, and fleas to rodents, birds and wildlife. The company has been serving the Canton and Greater Boston area since 1999, offering 24/7 emergency service for all within their service area. Visit UltraSafePest.com today for more information.
About RevBuilders Marketing
RevBuilders Marketing is a full-service integrated marketing agency, offering a complete range of marketing services including but not limited to: SEO or Search Engine Optimization, Paid Search Management, Web Design, Brand Identity Marketing, Social Marketing, Email Marketing, Media Marketing, Networking Marketing, Video Marketing, and Content Writing. In addition, through effective Web Design and conversion optimization, RevBuilders converts the increased SEO traffic into leads and sales for their clients by customized strategies for each client. RevBuilders Marketing is located in Gainesville, Virginia, serving a client-base across the country. Visit RevBuilders.com for more information.
The selection came after an exhaustive broad search from which Palermo compiled a list of ten companies to contact for information about the services provided and for quotes. From there, Palermo narrowed it down to two finalists, requesting a detailed proposal from each before making his final selection. “It was a thorough vetting process,” Palermo claims. “In the end, I chose to go with RevBuilders because of the depth of their knowledge about SEO and web design.”
Scot Small, President and CEO of RevBuilders Marketing, accedes to that claim. “Vic really knows how to sort through a bunch of options and still make the best decision. We’re looking forward to helping him with his new website and helping him to dominate his market area.”
RevBuilders Marketing will be providing a new website to the pest control company, as well as copywriting, SEO, and PPC management services. “A lot of companies specialize in a very specific niche,” Small says. “Which is fine, except that they often advertise that one thing as a silver bullet, and there is no silver bullet. We offer a more integrated solution: For us, it’s about doing what it takes to market our clients successfully.”
About Ultra Safe Pest Management
Located in Canton, Mass., Ultra Safe Pest Management is an all-inclusive pest management company, offering solutions for everything from termites, ants, and fleas to rodents, birds and wildlife. The company has been serving the Canton and Greater Boston area since 1999, offering 24/7 emergency service for all within their service area. Visit UltraSafePest.com today for more information.
About RevBuilders Marketing
RevBuilders Marketing is a full-service integrated marketing agency, offering a complete range of marketing services including but not limited to: SEO or Search Engine Optimization, Paid Search Management, Web Design, Brand Identity Marketing, Social Marketing, Email Marketing, Media Marketing, Networking Marketing, Video Marketing, and Content Writing. In addition, through effective Web Design and conversion optimization, RevBuilders converts the increased SEO traffic into leads and sales for their clients by customized strategies for each client. RevBuilders Marketing is located in Gainesville, Virginia, serving a client-base across the country. Visit RevBuilders.com for more information.
ASU SkySong to host 6th Social Media Arizona Event
ASU SkySong will host the 6th annual Social Media Arizona (SMAZ) conference on Monday, November 5, 2012 from 9:00 am to 5:00 pm. SMAZ 6 – Digital Marketing for Business: Social, Mobile, Local will be a business-focused event designed to educate business owners and marketing professionals on understanding and using the latest social media and digital marketing platforms for increased success.
Attendees will engage with leading industry experts and successful corporate executives in discussions on the latest social media trends and will learn how to use cutting edge technologies to reach and support their clients.
SMAZ 6 will also feature leading social media expert Jason Falls, author, speaker and founder of Social Media Explorer. Jason will provide insight on his no-hype methods of social media marketing. Sean McLaughlin, anchor for CBS 5 in Phoenix will emcee SMAZ 6.
The presenters joining Falls at this year’s SMAZ event include Joseph Manna, Online Community Manager and resident social media expert for Phoenix-based software success Infusionsoft and Rhiannon Rawling, Senior Performance Manager at Yodel and Owner of Serenity Consulting. Broadcast Industry expert and consultant in traditional and new media sales Margie Albert will moderate a media panel that will discuss “How Traditional Media Has Incorporated Social Media into its Strategic Growth Plans”, featuring Patrick O’Grady from the Phoenix Business Journal and Ruth Carter from Carter Law Firm who will share how to protect your rights in your online content.
“Our attendees have heard about what tools and sites are available to use during past SMAZ conferences,” said Fred von Graf, organizer of the SMAZ conference. “At this point, we felt that real world examples of how to apply this knowledge to increase web traffic, page views, eCommerce, social media monitoring techniques, and ultimately the bottom line would be most valuable to our attendees. SMAZ 6 will focus on that practical application.”
SMAZ 6 is open to the public, but less than 80 tickets remain. Entrepreneurs, corporate executives, startups and social media gurus do not want to miss this incredibly valuable day of learning from, and engaging with, industry experts. Tickets are available at http://smaz6.eventbrite.com/. ASU SkySong is providing a 30% discount to those who register to attend by Wednesday, October 31st. Use code ASU30 when purchasing your ticket.
More information on SMAZ 6, conference presenters and the digital and social media marketing industries can be found at http://socialmediaaz.org.
----Ends----
About ASU SkySong:
ASU SkySong impacts local, state and international economies by engaging the University with businesses and governments to drive economic development and corporate engagement. ASU SkySong helps grow the economy through launching and accelerating new companies and promoting use inspired research. ASU SkySong, and the dozens of emerging innovation driven companies located there, are dedicated to positively impacting the economies of our state and the country for years to come.
About Social Media Arizona:
The Social Media for Business professional development event is a business-focused conference designed to help companies understand and use digital marketing to impact the bottom line. Learn from industry experts and corporate executives who are successfully using social media tools to reach customers, uncover new revenue streams and further their business objectives.
About ASU Venture Catalyst:
ASU Venture Catalyst equips high potential startups for success. The Catalyst assists university students, faculty and staff, as well as local and global companies, with launching startups or accelerating existing ventures. Based at ASU SkySong, The Catalyst offers investor connections, technology road maps, go-to-market strategy consulting, mentoring opportunities, and several other programs and services, all designed to identify and develop investment-grade companies.
Attendees will engage with leading industry experts and successful corporate executives in discussions on the latest social media trends and will learn how to use cutting edge technologies to reach and support their clients.
SMAZ 6 will also feature leading social media expert Jason Falls, author, speaker and founder of Social Media Explorer. Jason will provide insight on his no-hype methods of social media marketing. Sean McLaughlin, anchor for CBS 5 in Phoenix will emcee SMAZ 6.
The presenters joining Falls at this year’s SMAZ event include Joseph Manna, Online Community Manager and resident social media expert for Phoenix-based software success Infusionsoft and Rhiannon Rawling, Senior Performance Manager at Yodel and Owner of Serenity Consulting. Broadcast Industry expert and consultant in traditional and new media sales Margie Albert will moderate a media panel that will discuss “How Traditional Media Has Incorporated Social Media into its Strategic Growth Plans”, featuring Patrick O’Grady from the Phoenix Business Journal and Ruth Carter from Carter Law Firm who will share how to protect your rights in your online content.
“Our attendees have heard about what tools and sites are available to use during past SMAZ conferences,” said Fred von Graf, organizer of the SMAZ conference. “At this point, we felt that real world examples of how to apply this knowledge to increase web traffic, page views, eCommerce, social media monitoring techniques, and ultimately the bottom line would be most valuable to our attendees. SMAZ 6 will focus on that practical application.”
SMAZ 6 is open to the public, but less than 80 tickets remain. Entrepreneurs, corporate executives, startups and social media gurus do not want to miss this incredibly valuable day of learning from, and engaging with, industry experts. Tickets are available at http://smaz6.eventbrite.com/. ASU SkySong is providing a 30% discount to those who register to attend by Wednesday, October 31st. Use code ASU30 when purchasing your ticket.
More information on SMAZ 6, conference presenters and the digital and social media marketing industries can be found at http://socialmediaaz.org.
----Ends----
About ASU SkySong:
ASU SkySong impacts local, state and international economies by engaging the University with businesses and governments to drive economic development and corporate engagement. ASU SkySong helps grow the economy through launching and accelerating new companies and promoting use inspired research. ASU SkySong, and the dozens of emerging innovation driven companies located there, are dedicated to positively impacting the economies of our state and the country for years to come.
About Social Media Arizona:
The Social Media for Business professional development event is a business-focused conference designed to help companies understand and use digital marketing to impact the bottom line. Learn from industry experts and corporate executives who are successfully using social media tools to reach customers, uncover new revenue streams and further their business objectives.
About ASU Venture Catalyst:
ASU Venture Catalyst equips high potential startups for success. The Catalyst assists university students, faculty and staff, as well as local and global companies, with launching startups or accelerating existing ventures. Based at ASU SkySong, The Catalyst offers investor connections, technology road maps, go-to-market strategy consulting, mentoring opportunities, and several other programs and services, all designed to identify and develop investment-grade companies.
Thursday, October 18, 2012
Motorcycle Industry Advances - Superchips New Product Release: Vigilante
Vigilante is an all-new Bluetooth™ wireless Android™ based Harley-Davidson tuning and monitoring suite. Superchips has done all the heavy lifting. Just plug in the Vigilante wireless interface and tap a few selections on your Android phone or Tablet*. In moments, a rider is on the go enjoying one of the strongest rides they have ever experienced.
Scout:
Vigilante Scout is a performance gauge and monitoring device. Scout can read and clear trouble codes, run performance tests (such as 0-60 MPH, ¼ mile), and provide an extra set of gauges to monitor engine parameters not included in factory gauges, including gear.
Flash:
Vigilante Flash excels where the rubber meets the road. Flash offers the same functionality as Scout but with the added stage 1 tuning** optimizes engine operation for Bolt on modifications like upgraded intake and exhaust parts without the hassle of a replacement ECU or inline “cheater” device. Flash will instantly optimize performance and overall rideablity. Unlike other stage 1 tuners, flash is calibrated for add-on intake and exhaust.
*Android™ device not included with Vigilante products. Vigilante app works with most Android™ 2.1 or newer operating systems.
** Vigilante Flash is not currently compatible with 01-05 Touring and 07-09 sportster model Harley-Davidson. Coverage will be coming soon. Please refer to our website for coverage updates.
Scout:
Vigilante Scout is a performance gauge and monitoring device. Scout can read and clear trouble codes, run performance tests (such as 0-60 MPH, ¼ mile), and provide an extra set of gauges to monitor engine parameters not included in factory gauges, including gear.
Flash:
Vigilante Flash excels where the rubber meets the road. Flash offers the same functionality as Scout but with the added stage 1 tuning** optimizes engine operation for Bolt on modifications like upgraded intake and exhaust parts without the hassle of a replacement ECU or inline “cheater” device. Flash will instantly optimize performance and overall rideablity. Unlike other stage 1 tuners, flash is calibrated for add-on intake and exhaust.
*Android™ device not included with Vigilante products. Vigilante app works with most Android™ 2.1 or newer operating systems.
** Vigilante Flash is not currently compatible with 01-05 Touring and 07-09 sportster model Harley-Davidson. Coverage will be coming soon. Please refer to our website for coverage updates.
New BIGinsight™ Analysis Identifies Shift towards Viewing News on Mobile Devices among Hispanics and What it Means for Print
In an age of increased mobile connectivity and decreased newspaper advertising revenues, it’s no surprise that Hispanics, a more digital-savvy segment, are increasingly likely to view their news on a mobile device. In fact, turning to a tablet or a smartphone has exploded 74% from 15.3% in 2010 to 26.6% in 2012. This translates into an estimated increase of 3.9 million additional Hispanics viewing their news on a mobile device. A recent analysis of information from the Hispanic InsightCenter™ by BIGinsight™ highlights what this means for newspaper print editions, as well as how marketers can harness this shift and increase their ROI. (The latest Media and Influence™ Survey included in the InsightCenter contains 24,864 respondents, 4,325 of which identified themselves as Hispanics.)
It’s important for marketers to find the right balance between print and mobile media sources. The case of the “news via print vs. news via mobile” provides us with an example of how Hispanics are using both newspaper and digital, in this instance, to obtain news. But efforts should be made to coordinate messaging across all channels and the first step in doing this is to understand how consumers are engaging with media.
Following the downward trend of the Newspaper industry’s advertising revenues, self-reported print readership among U.S. Hispanics 18+ is down 16% over the last five years. (A figure that’s in line with their Non-Hispanic counterparts whose readership is down 14%.) In June of 2007, 65.8% of Hispanics 18+ read a newspaper on any given day, compared to June of 2012 when 55.4% report doing the same. It’s important to note that although the percentage of readership is down, it still remains above half of the Hispanic adult population, which equals roughly 19 million people. So although newspaper is down among this group, it does not appear to be out and remains a viable option for advertisers.
Hispanics are 50% more likely than Non-Hispanics to view news on a mobile device, which points to greater opportunity among this segment within the mobile news space for businesses. But consumption cannot be considered unilaterally. What’s also important is the media’s ability to influence a purchase. Looking at several key categories often promoted in newspapers, both print and mobile play a role in purchase decisions. The take-away is that marketers cannot isolate resources by channel. Rather, they have to understand their customers’ consumption as well as media influence and build cohesive messaging across multiple medias to maximize return on investment.
Media Influence* – Hispanics 18+
Auto
Newspaper: 17.0%
Video on Mobile Device: 4.4%
Text Messaging on Mobile Device: 4.0%
Mobile Devices: 6.4%
Groceries
Newspaper: 26.1%
Video on Mobile Device: 6.2%
Text Messaging on Mobile Device: 7.0%
Mobile Devices: 8.7%
Apparel
Newspaper: 16.4%
Video on Mobile Device: 9.5%
Text Messaging on Mobile Device: 8.0%
Mobile Devices: 10.7%
Source: BIGinsight.com
*Note: 25 types of media are tracked for 12 different categories. For the purpose of this analysis only newspaper and mobile are listed for comparison.
The analysis also identified key findings among Hispanic Smartphone Owners and Hispanic Tablet Owners including their newspaper usage, app usage and media influence. It also revealed the top 10 Spanish language TV/Cable channels, Internet sites and Magazines reported by Hispanic consumers. Click here for a complimentary report.
For more information on U.S. Hispanic Consumers, download the Hispanic InsightCenter™ Android™ Tablet App or install the Apple® Web App. You can also access the online Hispanic InsightCenter™, updated monthly with fresh insights and consumer trends.
It’s important for marketers to find the right balance between print and mobile media sources. The case of the “news via print vs. news via mobile” provides us with an example of how Hispanics are using both newspaper and digital, in this instance, to obtain news. But efforts should be made to coordinate messaging across all channels and the first step in doing this is to understand how consumers are engaging with media.
Following the downward trend of the Newspaper industry’s advertising revenues, self-reported print readership among U.S. Hispanics 18+ is down 16% over the last five years. (A figure that’s in line with their Non-Hispanic counterparts whose readership is down 14%.) In June of 2007, 65.8% of Hispanics 18+ read a newspaper on any given day, compared to June of 2012 when 55.4% report doing the same. It’s important to note that although the percentage of readership is down, it still remains above half of the Hispanic adult population, which equals roughly 19 million people. So although newspaper is down among this group, it does not appear to be out and remains a viable option for advertisers.
Hispanics are 50% more likely than Non-Hispanics to view news on a mobile device, which points to greater opportunity among this segment within the mobile news space for businesses. But consumption cannot be considered unilaterally. What’s also important is the media’s ability to influence a purchase. Looking at several key categories often promoted in newspapers, both print and mobile play a role in purchase decisions. The take-away is that marketers cannot isolate resources by channel. Rather, they have to understand their customers’ consumption as well as media influence and build cohesive messaging across multiple medias to maximize return on investment.
Media Influence* – Hispanics 18+
Auto
Newspaper: 17.0%
Video on Mobile Device: 4.4%
Text Messaging on Mobile Device: 4.0%
Mobile Devices: 6.4%
Groceries
Newspaper: 26.1%
Video on Mobile Device: 6.2%
Text Messaging on Mobile Device: 7.0%
Mobile Devices: 8.7%
Apparel
Newspaper: 16.4%
Video on Mobile Device: 9.5%
Text Messaging on Mobile Device: 8.0%
Mobile Devices: 10.7%
Source: BIGinsight.com
*Note: 25 types of media are tracked for 12 different categories. For the purpose of this analysis only newspaper and mobile are listed for comparison.
The analysis also identified key findings among Hispanic Smartphone Owners and Hispanic Tablet Owners including their newspaper usage, app usage and media influence. It also revealed the top 10 Spanish language TV/Cable channels, Internet sites and Magazines reported by Hispanic consumers. Click here for a complimentary report.
For more information on U.S. Hispanic Consumers, download the Hispanic InsightCenter™ Android™ Tablet App or install the Apple® Web App. You can also access the online Hispanic InsightCenter™, updated monthly with fresh insights and consumer trends.
RevBuilders Marketing CEO to be Guest on Be Better at Business TV
Be Better at Business TV announced that Scot Small, President and CEO of RevBuilders Marketing, will be featured as a guest on the series’ October 19th show. The episode, entitled “Growing Business with a Chamber of Commerce,” will highlight the value of local chambers of commerce to their business members, local government and the community.
“I’m excited at the opportunity to share all the benefits and value that a chamber of commerce provides,” says Small. “There are many good reasons to join a chamber of commerce, not the least of which being the marketing value and networking opportunities that they provide.”
Joe Martin, President of the Fauquier County Chamber of Commerce, will also be a guest. The show is hosted by Jamie Gorman, CEO of Sigma Business Management.
Gorman is prepared to lead a discussion on a wide array of topics surrounding chambers of commerce, including the purpose and value of joining a chamber of commerce, using a chamber to support business growth and the full value of a chamber of commerce to its local community. The episode will also be recorded and made available for online viewing.
Be Better at Business TV is a weekly live broadcast that focuses on topics useful to business owners. Using the latest online video streaming technology, viewers can interact with the host and guests using social media and “chat” instant messaging tools. The show will air online at 11 am EDT, Friday, October 19th, 2012 at [http://www.bebetteratbusiness.com/tv.
About The Fauquier Chamber of Commerce
Formed in 1921, the Fauquier County Chamber of Commerce is governed by a Board of Directors. As the largest and most experienced business association in Fauquier County, this chamber promotes its members exclusively, while representing the county’s commercial interests as a whole. A strong voice for business, major areas of activity and committees include existing business, economic development, legislative affairs, membership, finance, and promotion of tourism. Ad hoc committees address issues on education, programs and services to members, legislation, the environment and other topics as needed. Visit http://www.FauquierChamber.org for more information and to join.
About RevBuilders Marketing, an SEO Company
RevBuilders Marketing is a full-service integrated marketing agency, offering a complete range of marketing services including but not limited to: SEO or Search Engine Optimization, Paid Search Management, Web Design, Brand Identity Marketing, Social Marketing, Email Marketing, Media Marketing, Networking Marketing, Video Marketing, and Content Writing. In addition, through effective Web Design and conversion optimization, RevBuilders converts the increased SEO traffic into leads and sales for their clients by customized strategies for each client. RevBuilders Marketing is located in Gainesville, Virginia, serving a client-base across the country. Visit RevBuilders.com for more information.
About Sigma Business Management, Inc.
Sigma Business Management, Inc. was founded in 2008 by Jamie Gorman to help business owners be better at business. The company offers strategic business planning services, meeting planning and facilitation services and business management education, designed specifically for small and medium businesses. They offer services and workshops in planning, strategy, marketing, sales, accounting, HR and other areas critical to the operation of a business. Visit BeBetterAtBusiness.com for more information.
“I’m excited at the opportunity to share all the benefits and value that a chamber of commerce provides,” says Small. “There are many good reasons to join a chamber of commerce, not the least of which being the marketing value and networking opportunities that they provide.”
Joe Martin, President of the Fauquier County Chamber of Commerce, will also be a guest. The show is hosted by Jamie Gorman, CEO of Sigma Business Management.
Gorman is prepared to lead a discussion on a wide array of topics surrounding chambers of commerce, including the purpose and value of joining a chamber of commerce, using a chamber to support business growth and the full value of a chamber of commerce to its local community. The episode will also be recorded and made available for online viewing.
Be Better at Business TV is a weekly live broadcast that focuses on topics useful to business owners. Using the latest online video streaming technology, viewers can interact with the host and guests using social media and “chat” instant messaging tools. The show will air online at 11 am EDT, Friday, October 19th, 2012 at [http://www.bebetteratbusiness.com/tv.
About The Fauquier Chamber of Commerce
Formed in 1921, the Fauquier County Chamber of Commerce is governed by a Board of Directors. As the largest and most experienced business association in Fauquier County, this chamber promotes its members exclusively, while representing the county’s commercial interests as a whole. A strong voice for business, major areas of activity and committees include existing business, economic development, legislative affairs, membership, finance, and promotion of tourism. Ad hoc committees address issues on education, programs and services to members, legislation, the environment and other topics as needed. Visit http://www.FauquierChamber.org for more information and to join.
About RevBuilders Marketing, an SEO Company
RevBuilders Marketing is a full-service integrated marketing agency, offering a complete range of marketing services including but not limited to: SEO or Search Engine Optimization, Paid Search Management, Web Design, Brand Identity Marketing, Social Marketing, Email Marketing, Media Marketing, Networking Marketing, Video Marketing, and Content Writing. In addition, through effective Web Design and conversion optimization, RevBuilders converts the increased SEO traffic into leads and sales for their clients by customized strategies for each client. RevBuilders Marketing is located in Gainesville, Virginia, serving a client-base across the country. Visit RevBuilders.com for more information.
About Sigma Business Management, Inc.
Sigma Business Management, Inc. was founded in 2008 by Jamie Gorman to help business owners be better at business. The company offers strategic business planning services, meeting planning and facilitation services and business management education, designed specifically for small and medium businesses. They offer services and workshops in planning, strategy, marketing, sales, accounting, HR and other areas critical to the operation of a business. Visit BeBetterAtBusiness.com for more information.
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