Although women account for 66% of the total number of employees worldwide and half of the world's population, they have not obtained the entertainment world.
It is of Gina Davis sex in the media, only 17% of children in the media characters are women, and the lack of women depicted in most movies and TV shows important occupational sectors.
Depicting female characters, presentation and the hero 4 service innovation, Newton Centre animation company, such lack participate in the Academy Award-winning actor Davis and her non-profit organization launched Jane, a national public awareness campaign.
After the hero 4 service founder Evan Sussman see Davis speak of a PBS manufacturer summit in Washington two years ago, hoping to find him help her organization and its work in order to improve the understanding of men and women in the entertainment industry, not equality and poor women and children, media said the girl, and encourage the creation of a positive image of the girl.
Rent conceptualization and public service announcements "if she could see it, she can be IT hero of 4".
Relevant matters bulletin animation and popular in the 1940s, Dick and Jane book series tribute. It depicts a young girl - Jane's - who also grew up in a pirate, astronaut, cowgirl, or whatever they want, rather than rigid, crying victim.
The executive producer of the hero 4, Allison Padres Luck Lehmer, who has extensive work experience in animation Cartoon Network and Nickelodeon, said there is a natural instinct, more characters male, because it is still a prominent trend in today's entertainment.
The 33-year-old Kramer said, "We hope to do a direct message, Jane can be seen, in order to make this change.
Kramer said the professor team of the Institute's research and public service announcements to step back and look at the overall situation, which led them to change or offset by other projects, tends to favor the boys gender roles.
"Evan and I have two young daughters, so for us, this is very important, because we see it, we see a lot of children's television programs," Kramer said changing gender discrimination.
Davis launched her in her observation Institute, while watching children's entertainment with her little daughter. The Institute's research has confirmed that she observed the gap, leading to the announcement emphasized statistics, only one female roles exist, each of the three male characters in the family movie.
"We want to assume that today's marginalized and invisible role of women, especially in the entertainment specifically for children, will be long gone - inherited from the past," Davis said in a press release. "Unfortunately, the reality is still deeply rooted gender stereotypes in today's entertainment."
Kramer said, the animation is a natural for public service announcements, which lasted more than a year to complete, because most of the children's media and film, animation.
The announcement shows, held in Los Angeles last week at a seminar Davis, Kramer and Sussman attend. Kramer said that, it is regarded as about 400 people in the entertainment industry mogul.
The the hero 4 service innovation is established in 2008, produces more than 50 projects, according to Kramer, a year's time, the work of freelance designers and animators. Produce a Web series PBS called the "carbonated lunch laboratory, as well as advertising, advertising agencies, television network promo, individual company video.
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